Influencer Sourcing & Vetting
Identifying and screening creators whose audience actually matches your target customer — not just creators in your general category.
The single most common reason influencer campaigns underperform isn't bad content — it's the wrong creator. A beauty creator with a huge following but an audience outside your target age group or region will post great content to the wrong people.
Any brand that wants creator selection based on evidence, not guesswork.
We start from your actual customer profile, not from a follower-count target. We pull candidates from our network of 200+ creators across nano, micro, macro, and mega tiers, then screen for audience overlap, content quality, past brand fit, and reliability before anyone is shortlisted to you.
A shortlist you can approve quickly, because every name on it already makes sense for your brand.
"More followers means more results." In practice, a smaller creator with a tightly matched audience regularly outperforms a bigger one with a broad, unrelated following.