Creator credibility works differently in every industry. A beauty audience trusts different signals than a tech audience, and a tech audience trusts different signals than a fashion one. AUFSTRO's core focus is beauty, fashion, and tech — categories where we've built our sourcing process and creator relationships specifically around how trust actually works in that space.
We also take on campaigns outside these three where the fit is right — reach out and we'll tell you honestly whether we're the right agency for it.
As a beauty influencer marketing agency, we source creators whose content genuinely centers on skincare, makeup, or personal care — not general lifestyle creators who occasionally post a product. Beauty audiences are quick to spot a mismatched partnership, so we weight authenticity and past brand-fit heavily in vetting. We work across nano, micro, macro, and mega tiers on Instagram and TikTok, depending on whether the goal is broad awareness or targeted conversion.
For fashion brands, fit between a creator's personal style and your brand's positioning matters as much as their reach. We source creators whose existing content already resembles the campaign you're planning, so the partnership reads as natural rather than sponsored-in-name-only. This applies whether you're a fast-growing D2C label or an established retailer.
As a tech influencer marketing agency, we work with creators who can actually explain a product credibly — not just show it. Tech audiences tend to be skeptical of surface-level endorsements, so we prioritize creators with a track record of clear, specific product content over creators who simply have a large general following.
We also work with fitness and wellness brands, sourcing creators across training, nutrition, and wellness content whose audiences align with your specific product category — strength, cardio, recovery, supplementation, or general wellness.
For food and beverage brands, we source creators around recipe content, reviews, and lifestyle integration, matched to your product's actual use case and target demographic.
For gaming brands, we work with creators across gameplay, review, and community-focused content, matched to platform and genre relevance rather than raw follower count.
As a B2B influencer marketing agency angle, we also support brands looking to reach professional or niche business audiences through creators with credibility in that specific space — a different sourcing approach than consumer-facing campaigns, built around expertise signals rather than lifestyle appeal.
Highly engaged, small, hyper-relevant audiences
Focused niche audiences with strong engagement
Larger reach with established audience trust
Maximum reach for broad awareness campaigns
We select the tier mix based on your campaign goal — awareness, engagement, or conversion — not a default assumption that bigger is better. See how tier selection fits into our full service process.
We actively manage campaigns on Instagram and TikTok, the two platforms where our creator network and vetting process are most developed.
If your brand doesn't fall neatly into one of these categories, tell us about it anyway. We'll be upfront if it's outside what we do well.
WhatsApp: +92 306 7652542 · hello@aufstro.com
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